To lift underperforming businesses, improving regional productivity, sustainability and prosperity.
To attract the capital and expertise required to enable business transition, adapt business models and support new entrants to the sector.
To retain a greater share of the value of our food & fibre economy and reduce reliance on commodities by increasing first stage processing.
To leverage our tourism assets into profitable consumer food & fibre markets that grow local economies, enhance liveability and lift our profile.
To grow awareness of the Great South Coast’s food & fibre regions, credentials and areas of competitive advantage.
To successfully influence food & fibre policy in the region by advocating with a coordinated voice that represents every sector and supply chain.
To sustainably capture the full potential value of the Great South Coast’s underutilised water resource.
To attract talented young people to the food & fibre sector by outlining clearer career pathways and offering more integrated learning approaches.