The Great South Coast Food & Fibre Action Plan is a collaborative strategy designed to grow the value and capacity of the Great South Coast Food & Fibre Industry, which currently accounts for 60 per cent of the region’s GDP.  Over 20 per cent of local employment is directly associated with food & fibre production.

Platforms

The Great South Coast Food & Fibre Action Plan encompasses 8 platforms which range from driving economic value creation and changing the community’s attitude to the food & fibre industry, through to removing capacity impediments to growth and investment in the sector.

Repositioning the image of food & fibre by promoting, developing and showcasing best practice and innovation and recognising excellence and professionalism is a key goal.

LIFT ENTREPRENEUR-ISM & INNOVATION
DRIVE INVESTMENT & BUSINESS TRANSFORMATION
INCREASE REGIONAL VALUE-ADD
GROW AGRI-TOURISM CHANNEL
BUILD OUR REGIONAL IDENTITIES
CHAMPION FOOD & FIBRE ADVOCACY
REALISE THE WATER OPPORTUNITY
NURTURE FOOD & FIBRE CAREERS

What the Council has Achieved so far

  • Identified the need for an industry ‘image re-set’ and delivered on a marketing and communication plan to achieve this.
  • Successfully lobbied for change in water irrigation policy in the Great South Coast region.
  • Developed a Business Case for a Marketing and Promotions Executive and Matrix of Pathways to promote Food & Fibre careers in the region.
  • Leadership and collaboration to support the introduction of an Agribusiness major at Deakin University’s Business School.
  • Successfully advocated for changes to regulations, clearing the way for more efficient trading of the region’s underground water licenses.
  • Funded a project with Leadership Great South Coast to identify gateways to the region at which to locate electronic, integrated food and fibre trail signage.
  • Instigated and supported innovation events across the region, including Innovation Day 2018 and the Innovation stage of the Sheepvention Rural Expo 2019.

Click here to view the full report.

Food & Fibre – the heart of the Great South Coast Region

This plan is managed by the Great South Coast Food & Fibre Council for the entire Great South Coast Region with reach across 5 shires from the SA border to Colac and from the Grampians to the coast.

The plan is propelled by the economic imperative of needing to continue to grow food & fibre output from the region’s businesses. The region today is a food and fibre powerhouse for the State of Victoria and Australia, with over $2.4 billion of farmgate value produced annually. Growing this engine has a dramatic impact on the economy of the region, as well as exports from Victoria. Building and continuing year on year growth will deliver prosperity, jobs and better communities. The region has vibrant food producing sectors in red meat, grains and cropping, forestry, wool and dairying with integrated downstream industries in milk, meat and aquaculture.

While the plan targets increases in the value across and up the region’s supply chains, just as importantly, the plan also targets the removal of capacity constraints that are impediments to growth and investment. Allied with this, the plan sets out to provide capacity into the future through targeted affirmative action in such areas as: providing a skilled workforce, career pathways in food & fibre for our young people, the right policy settings that support growth of our sectors, public investment in the region, and regulations that are fit for purpose for the region. These settings and capacity building will enable the Great South Coast to attract investors and enhance investment possibilities.

Our areas

According to ABS statitics, agriculture, forestry and fishing (including first stage processing) is the largest sector (21.6% of regional employment) of the Great South Coast economy and occupies 72% of the land area.

• The largest commodity sectors (by value) are dairy, cattle and calves, sheep meat and wool.

• Food processing is also a major industry in the Great South Coast – particularly meat and dairy processing.

• The region boasts a key bulk handling port (Portland) which transports agricultural produce of bulk grain, live animals and forestry products from surrounding regions and employs 400 people.

Click on a region to see it on the map

Southern Grampians

Population: 16,125
Area: 665,196ha
Pop’n employed in agriculture, forestry & fishing: 20.3%
Gross Regional Product: $0.91bn
Predominantly Meat and Wool – produces 15% of Australia’s wool clip

Moyne

Population: 16,794
Area: 547,803ha
Pop’n employed in agriculture, forestry & fishing: 26.2%
Gross Regional Product: Predominantly Dairy, Red Meat and Fisheries

Warrnambool

Population: 34,571
Area: 12,076ha
Predominantly processing of dairy and meat products as well as providing services to the surrounding agricultural area

Corangamite

Population: 16,212
Area: 440,731ha
Pop’n employed in agriculture, forestry & fishing: 30.8%
Gross Regional Product: $1.08bn
Predominantly Dairy, Dairy Processing, Red Meat

Glenelg

Population: 19,695
Area: 621,471ha
Pop’n employed in agriculture, forestry & fishing: 13.9%
Gross Regional Product: $0.99bn – has experienced 9.1% growth over the past year
Predominantly Fisheries, Forestry and Red Meat

Latest news

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CHAMPION FOOD & FIBRE ADVOCACY DRIVE INVESTMENT & BUSINESS TRANSFORMATION

POWERCOP PROPOSES UPGRADES TO NETWORK TO SUPPORT GREAT SOUTH COAST DAIRY FARMERS

Electricity distributor Powercor is proposing to invest $8.7 million to upgrade power infrastructure in the Great Soputh Coast’s dairy farm-intensive communities to support future economic growth. Under the proposal, Powercor would upgrade the current single phase electricity network to three phase power in Tyrendarra, Strathdownie, Cape Bridgewater and Gorae West. With the value of the […]

BUILD OUR REGIONAL IDENTITIES REALISE THE WATER OPPORTUNITY

CLIMATE SNAPSHOT OF THE LAST 30 YEARS IN THE GLENELG HOPKINS REGION

Annual rainfall has been relatively stable Dry years have occurred 13 times and wet years seven times Rainfall has decreased in autumn months Winter rainfall has been reliable; summer has been unreliable The autumn break typically occurred in early May across most of the central and southern parts of the region, and in mid-to-late May […]

BUILD OUR REGIONAL IDENTITIES

SPRING IN THEIR STEP – FARMERS LOOKING FORWARD TO GOOD SEASON IF RAIN CONTINUES

Local farmers are cautiously optimistic about the season ahead, with strong prices balanced by the need for continuing good rain. With strong prices in the sheep, cattle and dairy sectors, prospects are looking as good for those on the land as they have for some time.  Courtesy of the Portland Observer, read more here and […]

CHAMPION FOOD & FIBRE ADVOCACY DRIVE INVESTMENT & BUSINESS TRANSFORMATION

POWERCOP PROPOSES UPGRADES TO NETWORK TO SUPPORT GREAT SOUTH COAST DAIRY FARMERS

Electricity distributor Powercor is proposing to invest $8.7 million to upgrade power infrastructure in the Great Soputh Coast’s dairy farm-intensive communities to support future economic growth. Under the proposal, Powercor would upgrade the current single phase electricity network to three phase power in Tyrendarra, Strathdownie, Cape Bridgewater and Gorae West. With the value of the […]

BUILD OUR REGIONAL IDENTITIES REALISE THE WATER OPPORTUNITY

CLIMATE SNAPSHOT OF THE LAST 30 YEARS IN THE GLENELG HOPKINS REGION

Annual rainfall has been relatively stable Dry years have occurred 13 times and wet years seven times Rainfall has decreased in autumn months Winter rainfall has been reliable; summer has been unreliable The autumn break typically occurred in early May across most of the central and southern parts of the region, and in mid-to-late May […]

BUILD OUR REGIONAL IDENTITIES

SPRING IN THEIR STEP – FARMERS LOOKING FORWARD TO GOOD SEASON IF RAIN CONTINUES

Local farmers are cautiously optimistic about the season ahead, with strong prices balanced by the need for continuing good rain. With strong prices in the sheep, cattle and dairy sectors, prospects are looking as good for those on the land as they have for some time.  Courtesy of the Portland Observer, read more here and […]

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National soil moisture maps: December 2019 https://www.farmingahead.com.au/weather/news/1377263/national-soil-moisture-maps-december-2019?utm_source=12%2F06%2F19-01%3A25%3A31-446+-+Farming+Ahead+Latest+News%3A+No+surprises+on+national+soil+moisture+map&utm_medium=email&utm_campaign=12%2F06%2F19-01%3A25%3A31-446+-+Farming+Ahead+Latest+News%3A+No+surprises+on+national+soil+moisture+map&utm_term=Farming+Ahead+Latest+News%3A+No+surprises+on+national+soil+moisture+map&utm_content=97545&gator_td=Pa5S%2FPCy3hDbzgeu1Y4VPuHKDrkEK%2FNXTITDEuuENVwMn9Lc%2B4COFHtSxFcQbuxDI0GSRyZc04q4q%2BpyPWQ%2B6H13BoLZeBzJjSjz7n4GUEAMdtXN2uydPsdldyg6NwDKvl8dtO%2FYqwmAJPAkvP6QtL6lWgcp%2FLOG4IL4aCE6ZDsKH9lmKYSvmc3XHgBpiykD%2B1HQxe9cCH%2FfRtH9YyJ%2FtI8ZeE7FRHVjPkJIzotXEZzk7JA4lvFDjkHcftAJfOKj#.Xe7k5X-rpMY.twitter

SmartFarm opened at Horsham https://www.farmingahead.com.au/agronomy/news/1376330/smartfarm-opened-at-horsham?utm_source=11%2F22%2F19-03%3A12%3A59-880+-+Farming+Ahead+Latest+News%3A+SmartFarm+opens+at+Horsham&utm_medium=email&utm_campaign=11%2F22%2F19-03%3A12%3A59-880+-+Farming+Ahead+Latest+News%3A+SmartFarm+opens+at+Horsham&utm_term=Farming+Ahead+Latest+News%3A+SmartFarm+opens+at+Horsham&utm_content=392240&gator_td=D3GjUhKbyXqZGUJ4aksR7QoBzzoc9jMyszMa8CWRs77He3ZSAU2EU6RVY%2FAHa%2BXXYLqJxLOSDxOnKRE4QARkhd0KpX%2Fwo%2BwytXoFxPwzp%2FxwteDQ%2BwHawOslqT%2BtmizoS7xyGJGyZQpfWEqpIkqM24wr%2FWxy2H7oI1sMUHk%2BcHG0lEAF76nfFccr9e5X1UPpgfTCN2W%2F2vqUPEPH8z77eYfy91Fys39AwU3N%2FFMWsKw%3D#.XdsHfnWPKYc.twitter

Progress in building capacity for our food and fibre businesses to invest expand and intensify http://eobserver.spec.com.au/?email-analytics=ReminderEmail&iid=165957&startpage=2#.Xc4Xsrx0XxU.twitter

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