Food & Fibre – Great South Coast is the representative body for food and fibre on the Great South Coast.  Great South Coast is Victoria’s largest food and fibre region, producing $2.3 billion in agricultural output annually. The food and fibre industry accounts for 60% of the region’s GDP and 21.6% of total jobs.

Our region spans south west Victoria, taking in the beautiful coastlines of the Great Ocean Road to the inland majesty of the Southern Grampians. We are the people, natural environment and industries of Corangamite Shire, Glenelg Shire, Moyne Shire, Southern Grampians Shire, and the City of Warrnambool – collectively a population of 103,900 people, over 11,000 businesses, achieving a gross regional product of $5.5 billion.

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Did you know we run programs for Primary Schools? Places limited contact us today @velishafarms @VicFarmers @AUSVEG@WyndhamCouncil #vegschools #veg #eatmoreveg #horticulture

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Rural dairy producers in Nineveh, Iraq, do not have access to refrigeration along the milk value chain.

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Platforms

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Our strategic direction is guided by the Great South Cost Food and Fibre Action Plan and is intrinsically aligned with the Great South Coast Economic Futures Report 2020. In 2020-21 and beyond, we will focus our resources on optimising impact and unlocking the opportunities to grow the value and capacity of the Great South Coast’s food and fibre industry. We will do so by concentrating on four Strategic Platforms to foster regional growth and capacity.

STRATEGIC PLATFORM: DRIVE REGIONAL VALUE-ADD, INVESTMENT AND SUSTAINABILITY
STRATEGIC PLATFORM: CHAMPION FOOD AND FIBRE ADVOCACY
STRATEGIC PLATFORM: REALISE THE WATER OPPORTUNITY
STRATEGIC PLATFORM: NURTURE FOOD AND FIBRE CAREERS

What the Council has Achieved so far

  • Identified the need for an industry ‘image re-set’ and delivered on a marketing and communication plan to achieve this.
  • Successfully lobbied for change in water irrigation policy in the Great South Coast region.
  • Developed a Business Case for a Marketing and Promotions Executive and Matrix of Pathways to promote Food & Fibre careers in the region.
  • Leadership and collaboration to support the introduction of an Agribusiness major at Deakin University’s Business School.
  • Successfully advocated for changes to regulations, clearing the way for more efficient trading of the region’s underground water licenses.
  • Funded a project with Leadership Great South Coast to identify gateways to the region at which to locate electronic, integrated food and fibre trail signage.
  • Instigated and supported innovation events across the region, including Innovation Day 2018 and the Innovation stage of the Sheepvention Rural Expo 2019.

Click here to view the full report.

Food & Fibre – the heart of the Great South Coast Region

This plan is managed by the Great South Coast Food & Fibre Council for the entire Great South Coast Region with reach across 5 shires from the SA border to Colac and from the Grampians to the coast.

The plan is propelled by the economic imperative of needing to continue to grow food & fibre output from the region’s businesses. The region today is a food and fibre powerhouse for the State of Victoria and Australia, with over $2.4 billion of farmgate value produced annually. Growing this engine has a dramatic impact on the economy of the region, as well as exports from Victoria. Building and continuing year on year growth will deliver prosperity, jobs and better communities. The region has vibrant food producing sectors in red meat, grains and cropping, forestry, wool and dairying with integrated downstream industries in milk, meat and aquaculture.

While the plan targets increases in the value across and up the region’s supply chains, just as importantly, the plan also targets the removal of capacity constraints that are impediments to growth and investment. Allied with this, the plan sets out to provide capacity into the future through targeted affirmative action in such areas as: providing a skilled workforce, career pathways in food & fibre for our young people, the right policy settings that support growth of our sectors, public investment in the region, and regulations that are fit for purpose for the region. These settings and capacity building will enable the Great South Coast to attract investors and enhance investment possibilities.

Our Areas

According to ABS statitics, agriculture, forestry and fishing (including first stage processing) is the largest sector (21.6% of regional employment) of the Great South Coast economy and occupies 72% of the land area.

• The largest commodity sectors (by value) are dairy, cattle and calves, sheep meat and wool.

• Food processing is also a major industry in the Great South Coast – particularly meat and dairy processing.

• The region boasts a key bulk handling port (Portland) which transports agricultural produce of bulk grain, live animals and forestry products from surrounding regions and employs 400 people.

Click on a region to see it on the map

Southern Grampians

Population: 16,125
Area: 665,196ha
Pop’n employed in agriculture, forestry & fishing: 20.3%
Gross Regional Product: $0.91bn
Predominantly Meat and Wool – produces 15% of Australia’s wool clip

Moyne

Population: 16,794
Area: 547,803ha
Pop’n employed in agriculture, forestry & fishing: 26.2%
Gross Regional Product: Predominantly Dairy, Red Meat and Fisheries

Warrnambool

Population: 34,571
Area: 12,076ha
Predominantly processing of dairy and meat products as well as providing services to the surrounding agricultural area

Corangamite

Population: 16,212
Area: 440,731ha
Pop’n employed in agriculture, forestry & fishing: 30.8%
Gross Regional Product: $1.08bn
Predominantly Dairy, Dairy Processing, Red Meat

Glenelg

Population: 19,695
Area: 621,471ha
Pop’n employed in agriculture, forestry & fishing: 13.9%
Gross Regional Product: $0.99bn – has experienced 9.1% growth over the past year
Predominantly Fisheries, Forestry and Red Meat

Latest News

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Follow us on Facebook and Instagram for updates on the work of the Great South Coast Food & Fibre Council, or sign up below for email updates on our latest news.

Succession Planning Media Release

Friday 23 April 2021 MEDIA RELEASE FOOD & FIBRE SHIFTS THE FOCUS TO SUCCESSION PLANNING Food and Fibre Great South Coast today laid the foundation for the ongoing success of the region at the inaugural Succession Planning Event held at Deakin University, Warrnambool, with around 50 guests in attendance. The event was proudly supported by […]

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Strategic Plan Launch Media Release

Friday 23 April 2021 MEDIA RELEASE FOOD AND FIBRE KICKS OFF BOLD STRATEGY TO GROW OUR REGIONAL FUTURES Food and Fibre Great South Coast today launched ‘Growing Our Regional Futures’, a strategic roadmap to realise the future prosperity of the Great South Coast. This roadmap looks beyond just food, and focuses more broadly on all […]

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Food & Fibre Strategic Plan

It is with great pleasure that I introduce the Food and Fibre Great South Coast – Growing Our Regional Futures Strategy 2021 – 2023. A commitment to grow and support our region to become Australia’s most productive, innovative, and sustainable food and fibre region is at the heart of our Strategy. To grow the value […]

keep reading

Succession Planning Media Release

Friday 23 April 2021 MEDIA RELEASE FOOD & FIBRE SHIFTS THE FOCUS TO SUCCESSION PLANNING Food and Fibre Great South Coast today laid the foundation for the ongoing success of the region at the inaugural Succession Planning Event held at Deakin University, Warrnambool, with around 50 guests in attendance. The event was proudly supported by […]

keep reading

Strategic Plan Launch Media Release

Friday 23 April 2021 MEDIA RELEASE FOOD AND FIBRE KICKS OFF BOLD STRATEGY TO GROW OUR REGIONAL FUTURES Food and Fibre Great South Coast today launched ‘Growing Our Regional Futures’, a strategic roadmap to realise the future prosperity of the Great South Coast. This roadmap looks beyond just food, and focuses more broadly on all […]

keep reading

Food & Fibre Strategic Plan

It is with great pleasure that I introduce the Food and Fibre Great South Coast – Growing Our Regional Futures Strategy 2021 – 2023. A commitment to grow and support our region to become Australia’s most productive, innovative, and sustainable food and fibre region is at the heart of our Strategy. To grow the value […]

keep reading

E-prospectus download

Complete your details below to receive the Great South Coast Food & Fibre E-prospectus which will be available in July 2019

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